This is a good example of a Personal Statement for applying to a master’s program focusing on Business Analytics, Data Science and Marketing, or anything related to SEO.

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This sample SOP is for applying to a master’s program in Computer Science in the USA.

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Statement of Purpose – Computer Science

     We are currently in the midst of a technological and computing revolution that will drastically change our lives and potentially redefine what it means to be human. I am very excited at the prospect of devoting my long-term career to such a dynamic, fast advancing field. Ever since I was young, I have enjoyed dabbling with computers and experimenting with different applications. Because my own lifetime has essentially coincided with the rise of the modern computing industry, I can sense that there are still tremendous developments to come in this field. It was natural for me to choose Computer Science as my university major, and now, as I near the end of my undergraduate studies, it is my central goal to continue my education in a more competitive, elite, and international environment.

There is only one logical destination for my postgraduate studies: the USA, a country which stands at the center of the computing universe. The US has been the chief driver of innovation in computing, and the most innovative and successful companies in this field are based there. Studying overseas in the US will thus give me not only a greater range of professional skills but also a much broader, more international perspective. Therefore, I am applying to join your MSc in Computer Science program, commencing in the fall of 2013. I am convinced that I am well prepared for the challenges of studying in your master’s program because of my extensive academic and practical background, which I will describe in detail below.

My academic experience thus far has provided me with a wide range of practical knowledge and skills that will be immensely useful when studying overseas at the graduate level. As a high school student, I excelled in courses related to physics, mathematics, and chemistry. I was fortunate during this time to have teachers who saw my interest in these subjects and encouraged me to continue broadening my scientific understanding and developing my analytical skills. It was due in large part to their guidance and advice that I chose to major in Computer Science in the university. As an undergraduate, I found that I deeply enjoyed learning about programming and systems analysis, and with my strong mathematics background I performed very well in courses concerning calculus, statistics, and differential equations. Now, in addition to my specialized knowledge of computer science, I have an appreciation for the breadth of this field and the nearly endless possibilities for further study.

In addition to the courses that I have taken, I have been very active outside of the classroom, participating in extracurricular activities and pursuing new experiences so as to push myself and broaden my horizons. For example, I took some time to travel across Europe by myself, an experience which, although at times difficult, ultimately made me a much more independent and confident person. I am now comfortable adapting to new situations and interacting with people who are different from me, qualities which will be tremendously useful when studying in the USA. Furthermore, when my hometown was devastated by a natural disaster, I volunteered to help the victims as an organizer, which involved raising money and providing food, blankets, and other supplies as needed. Aside from the enhanced communication and leadership skills this experience offered me, what I most value is my newfound understanding of the importance of service and helping those in need. Finally, in the university, I was the publisher of the monthly newsletter of my department, a role I took on in order to meet new people and learn a new range of skills. As these experiences show, I am highly motivated and proactive at learning new skills and experiencing new things. This is precisely why I have decided to continue challenging myself by studying for a master’s degree in the USA.

Regarding my goals for the future, I plan to take what I learn in the USA and apply it to the computing industry in my native country. This industry is rapidly growing and shows great potential, yet compared to other, more advanced countries it is still in its relative infancy. By studying in your master’s program and possibly working for a short period in the USA, I expect to have the expertise, the perspective, and the experience necessary to lead our industry to a new era. I also have many friends with similar goals, and I hope that we can one day collaborate to put our country on the map as an innovative force in the computing world.

This sample SOP is for applying to a master’s program in Sociology in the UK.

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Statement of Purpose – Sociology

In the modern world, in which cultures and countries are increasingly interconnected, it is essential to have a firm understanding of various world cultures. With this in mind, I am eager to undertake advanced studies of sociology overseas, learning more about this subject while also experiencing daily life in a new environment. I have always been driven to explore the world and learn more about how societies function on a macro-scale, and I was thus very excited when I found the MA in Sociology program at XXX University. I am encouraged by the curriculum, professors, and resources available in your institution, and I am inspired to devote myself to advanced studies of Sociology. Having done some research into the content of this program, I strongly believe that it will allow me to strengthen my analytical skills, whilst inspiring me and giving me the opportunity to develop my ideas.

As an undergraduate in Goodwell University, majoring in Foreign Languages and Literature, I learned a great deal, both academically and in daily life. In this major, I acquired much useful professional knowledge and confirmed my strong interests in different societies and cultures by taking the required courses, including courses focusing on American literature, European literature, and the literature of different Asian countries. In addition to the required courses, I also took elective courses related to sociology, gender issues, communication and negotiation, and various language courses. Our instructors often shared with us their own practical foreign experiences which influenced me considerably and reinforced my determination to pursue studies abroad. I am drawn to the UK by its rich culture, beautiful landscapes and unique historical legacy. Although my university studies are not directly to my proposed major, I am confident that my passion and diligence will enable me to take full advantage of the education you offer and successfully complete my studies.

With regard to my future plans, I hope to take advantage of my time studying in your MA in Sociology program to strengthen my background in the field, and I especially hope to focus on the area of Women’s Studies. After completion of the MA in Sociology program, I hope to enter the Ph.D. program to conduct further research. As for my long-term goals, after completing my postgraduate education I hope to return to my native country and apply my skills and expertise to make beneficial contributions to the field of sociology and the culture in general. I hope to combine my personal interest with the education and practical knowledge gained from your program to help advance the field of sociology in my country. The MA in Sociology offered by your school is integral to my goals, and I therefore sincerely hope that you will give me a chance to develop my skills and further reinforce my capabilities in your esteemed department.

This sample SOP is for applying to a Master of Business Administration (MBA) program overseas.

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Statement of Purpose – Master of Business Administration

For the past eight years, I have been immersed in the workplace at Goodwell Electronics, Inc., a rapidly growing OEM company in [my country]. Due to the demanding pace of my schedule, I used my annual vacation time to travel abroad. My travels have given me a deeper understanding of the mindsets of people in different countries as well as the diverse cultural customs and attitudes that exist in different parts of the world. Similarly, my supervisor at Goodwell Electronics frequently traveled overseas in order to expand the company’s business into new markets. I was impressed by his international style of thinking and acting and his strong awareness of global business. My association with this supervisor, as well as my previous travels, has inspired me to pursue a career with an international focus. In the future, I aspire to hold a managerial role in a multinational business; achieving this goal, however, requires that I have an international education and develop a more globalized viewpoint. Your MBA program is a key step in adequately preparing for my future goals.

I developed academic and work experience concurrently, as I worked part-time throughout my time as an undergraduate. While pursuing a diploma in Information Management at Goodness University in [my country], I began working part-time at Goodwell Electronics as an Assistant in the Manufacturing Department, where I acquired experience in data management and document archiving. Although this was an entry-level position, it was an instructive opportunity and a valuable complement to my academic training.

After completion of my diploma in Information Management, I began studying for my Bachelor’s degree in Business Administration at Goodness University. At the same time, I was promoted to the role of R&D Materials Procurement Goodwell Electronics’ Engineering Department. This was an immensely valuable and enlightening experience, as it corresponded directly with that which I was learning in the university. I was responsible for searching for and procuring R&D materials, controlling the quality of products, and analyzing and controlling costs. While learning about management, accounting, and other skills related to business administration in the classroom in the university, I was unique among my classmates because I had the opportunity to both apply my acquired knowledge and simultaneously develop practical skills and experience. As a result, during this period I developed my communication and coordinating abilities, and I became familiar and confident with management functions.

I graduated with a Bachelor’s degree in Business Administration with overall grades that ranked me in the top of my class. I attribute my excellent grades to my diligence and motivation in the university, and I feel that my work experience played a significant role in my ability to master the concepts presented in the classroom. Despite my busy schedule, I found time to participate in several sporting associations and competitions in the university. Furthermore, in my senior year, I was elected team leader of a Product Design project that was arranged by the teacher of the Product Design course. I was responsible for assigning coursework to different team members and collecting and analyzing information. This role taught me to work systematically and helped strengthen my communication and interpersonal skills.

After graduation, I remained in Goodwell Electronics, and I was promoted to the full-time position of Executive Administrator in the Engineering Department. My responsibilities have increased steadily, and over the past five years in this role I have had chances to utilize my previous education and working experience to further hone my skills and operate as a professional administrator in this internationally-focused company. I have been in charge of meeting and travel arrangements, as well as training new staff members and purchasing, tracking, and inspecting company supplies. I have found this position to be as rewarding as it is challenging; most importantly, it has provided me with a valuable foundation of knowledge in practically all aspects of business and administration. However, despite this breadth of experience, I feel that it is necessary for me to pursue a master’s degree in [your country] in order to further broaden my horizons and expand my career potential in the international business arena.

After finishing the MBA program, I expect to have acquired substantial management and business administration expertise. Running a successful company requires constantly improving quality on both the individual and business levels. Goodwell Electronics, for example, is an OEM company, but they would like to develop their own brand and pursue more ambitious opportunities. Doing this requires that they devote resources to branding and design management, which requires professional management with a broad perspective. In the future, I hope to work as a Project Manager, a role which demands excellent organizational, planning, and communication skills. If I am to achieve this goal, I must continue to improve my knowledge and experience in analysis, teamwork, communication, and organization. I feel strongly that the MBA program offered by your institution is ideal for developing these skills and preparing me for a managerial role in a multinational company in the future.